Table of Contents

What is heldaway account management?

• We are now able, through a partnership with Pontera, to manage 401Ks, along with 403bs, TSPs and some 457 and 529 accounts
• While the accounts are still technically heldaway (housed at whichever custodian they belong to) in the plan that the employer arranged for the employee, Savvy Advisors now have visibility, can exercise financial authority and can charge a management fee on those assets — all without triggering custody
• This yields significant benefits to the client, allowing the advisor to offer truly comprehensive portfolio management and wealth planning.

How do I pitch to clients?

• One-pagers are available in the Asset types - Resources section of the Dashboard Marketing Center
  • Savvy Held Away Account Management – compliance-approved one-pager to aid in discussions around the offering.
  • Pontera Account Connection/Client Log-In Guide — for after the client signs up, to send to them to guide them to connect their accounts.
  • Pontera 2-Factor Authentication Guide
• The compliance approved one-pager can be found in the Dashboard Marketing Center

What are the fees/what’s the billing structure?

An AUM-based management fee would be charged towards the 401K/heldaway account’s AUM.

Some advisors charge their standard fee as part of a holistic service. Others charge a lower fee given that the accounts are typically less complex to manage than other non-heldaway accounts.

We do not have the ability to directly bill the 401K/heldaway accounts, nor can we bill IRAs.

As a result:

• If the client has a brokerage account, the fee will be billed to the brokerage account
• If the client does not have a brokerage account, Ops will work with the advisor to either
  • Set up a new individual account and fund with cash to cover fees or
  • Leverage AdvicePay (ACH) as an option

For fixed-fee arrangements, we can work with the advisor on coming up with the right billing solution.

What’s the process/advisor workflow?

1. Client account coverage check

   Note: steps 1 and 2 may be swapped in order, depending on whether advisor already knows what accounts the client has

   Advisor checks Pontera to see if heldaway account is supported.

   Pontera supports 95% of 401Ks, 403bs, and TSPs – along with some 457s and 529s.

   How to check: Click “Supported Custodians” button at the top right in Pontera (to the left of your name). Alternatively, see “Supported custodian connections” Help Center article. Please note that you must be logged into Pontera in order to access their Help Center.

2. Client discussion

   Advisor discusses offering and benefits with client; advisor sends collateral (see: Held Away Account Management Client One-Pager in the Marketing Center).